Designed To Move
Today’s kids are the first generation with a shorter life expectancy than their parents. What would you do with 5 more years?
Here is a brilliant little campaign site and video to help raise awareness and make kids be more active .
Just a few generations ago, physical activity was an integral part of daily life. In the name of progress, we’ve now chipped away at it so thoroughly that physical inactivity actually seems normal.
In less than two generations, physical activity has dropped by 20% in the U.K. and 32% in the U.S. In China, the drop is 45% in less than one generation. Vehicles, machines and technology now do our moving for us. What we do in our leisure time doesn’t come close to making up for what we’ve lost.
Designed to Move - A Physical Activity Action Agenda
