JUKE.243

Hi i'm Julian, a Designer, budding photographer, social media enthusiast, purveyor of style and general creative. With a passion for cooking and a keen eye for typography, just thought I would take some pictures, document some of the things I like & do, my work & few of my thoughts. I guess "Welcome" to my online diary...

Designed To Move

Today’s kids are the first generation with a shorter life expectancy than their parents. What would you do with 5 more years?

Here is a brilliant little campaign site and video to help raise awareness and make kids be more active .

Just a few generations ago, physical activity was an integral part of daily life. In the name of progress, we’ve now chipped away at it so thoroughly that physical inactivity actually seems normal.

In less than two generations, physical activity has dropped by 20% in the U.K. and 32% in the U.S. In China, the drop is 45% in less than one generation. Vehicles, machines and technology now do our moving for us. What we do in our leisure time doesn’t come close to making up for what we’ve lost.

Designed to Move - A Physical Activity Action Agenda